Each nonprofit is unique, so your website should be tailored to meet your specific needs from the start. It's crucial that your digital agency understands these goals. Here are some key factors to consider for online success:
Lower Total Cost of Ownership (TCO):
Understanding of the actual value is based on the entire life of the website and not just the initial implementation. Focus on long-term value, not just the initial setup. Choose a flexible, industry-leading CMS that can evolve without major overhauls, helping lower TCO over time.
Start with the right CMS:
An all-in-one enterprise CMS ensures future upgrades without the hassle of dealing with outdated third-party plugins.
Admin-ability:
Your team’s ability to easily update content is vital. If updates are difficult, your site will quickly become outdated, so prioritize ease of use for editors.
Page Speed:
Fast-loading pages are critical. Insist on speed tests during development to ensure quick load times for users.
Other Considerations:
Other key considerations include clear calls to action, engaging and simple language, easy navigation, a mobile-first approach, promoting events and donations, and ensuring accessibility compliance to boost both usability and SEO.
Tony
Director and Founder
Inorbital founder and digital solution architect with over 20 years’ experience planning and directing dynamic web presence and web applications for all types of savvy organizations. When not directing Inorbital you can find him actively trying something completely new.