Not sure how to start blogging? Here is a collection of 6 simple best practices for crafting search engine friendly blogs. For this blog we recruited Sean Hurley, SEO Consultant and President of 96Robots.
1. Titles
Include your primary keywords in the page title tag. Blogging platforms usually turn your post title into both a title tag and an H1 or H2 heading. Make sure your headline clearly conveys what the content offers.
2. Opening
Use targeted keywords in the opening sentence if it enhances readability and relevance. Many search engines use this text as the content description, so craft it to encourage clicks and accurately reflect the content.
3. Subheadings
Incorporate keywords into subheadings to help readers navigate the page. Subheadings, typically H3 tags, should naturally introduce the next section and reflect relevant keywords.
4. Related Words and Synonyms
Good copy should include related words and synonyms to your keywords. Instead of repeating the same terms, use contextually relevant language to support your main keywords.
5. Specificity
Use specific, descriptive terms instead of vague generalities. This enhances readability, demonstrates relevance, and increases keyword usage naturally within the content.
6. Call to Action
End with a clear call to action that guides the reader toward the desired outcome, such as making a purchase, contacting you, subscribing, or reading more.