Blogs about Strategy

The landscape of SEO continues to evolve rapidly, with significant changes impacting how businesses and websites approach search engine optimization.

This article is to provide Canadian website owners fundamental understanding of what GDPR is and how to comply.

Mobile-first design has its uses but it’s not always the best approach. We prefer responsive-first design because it ensures a smooth experience across all devices from the start.

In the early days of SEO marketers could simply include keywords in titles of pages, body content and header tags and expect to see their efforts reflected in Google search result pages. These days competition is stiff, and the Google algorithm is far more complex. Let’s look at what factors drive SEO traffic in 2020.

One of the most common questions we get from potential clients when interviewing us is what makes a successful project relationship. The answer has evolved over the years to “trust your professional”. Whether its your IT person, chef, designer or project manager. We in turn learn to trust our client’s after all they are the product experts and we are just students.

Whether your website has issues with speed, functionality, SEO or is just looking unfashionable we've put together six tips to help you decide if your website is in need of a redesign.

The internet evolves… so should your website! Get to it before it starts feeding off your page speed and inching towards zombie tech oblivion.

Don't be the impossible to find unicorn buried on the 2nd page of google results. Improve your SEO and be everywhere

Optimus Prime may be a robot from space, but he has nothing on your websites sweet micro interactions. Add value for your web visitors with a feature rich website

Clean code and optimized images is just the first step to make even Usain Bolt jealous of your speed.

The design of your website will not come back in fashion. Keep up with the times with current design trends and UX best practices.

There's a lot to consider when starting a web project. It can get complicated, but fear not we've compiled a list of 5 tips to make it easier!

A sitemap is a list, chart or visual diagram representing the hierarchical structure of the pages in a website. It’s used as a website design planning tool to map out the site navigation and content. It will identify site structure, architecture and page hierarchy.

Here are some key tips to consider when selecting your domain name for your website. We often get asked for our opinion when presented with the clients 4-5 top choices. These are guidelines and should be taken into consideration where possible.